I led the creative development for Zoom CX, translating an all-in-one customer experience platform into a campaign people could understand quickly. The work spanned concept development, copy, product storytelling, static and animated advertising, and delivery across Forbes placements.
client
Zoom
year
2023
role
Creative Lead + Designer
Creative Strategy
Copywriting
Project Management
Problem
Zoom CX combined several capabilities, but the campaign could not read like a feature list. We needed a clear point of view that explained the platform through the daily experience of a customer-service agent, while giving each concept enough flexibility to work across multiple ad formats and support meaningful testing.
Solution
I developed five creative directions, ranging from a broad platform story to product UI and typography-led executions. I then expanded the strongest ideas into a modular system of static and animated Forbes ads, adapting the story across horizontal, vertical, and editorial placements without losing clarity.
Impact
The campaign generated almost 3 million impressions, achieved 72% viewability, and exceeded its ordered lead target. The agent-led concept gave Zoom a practical way to explain a complex customer-experience platform in a format audiences could understand at a glance.
